About HUF: Started by Keith Hufnagel as small skate shop in San Fran, HUF has grown to become a skateboard clothing brand that has grown into a worldwide brand. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality. Do not settle for the status quo. Go out and create your own future – do it yourself, do it in style.
